[소셜밸류=박완규 기자] On the 5th, Freshhour brand ‘Barf Dog’, which provides customized animal whole-food diet, announced that it will launch the ‘Public Companion Animal Scientific Project’ for the first time globally on an unprecedented scale.
The project is a large-scale research study that systematically collects and analyzes data including health-care status, gut microbiota groups and nutritional status from 5,000 companion animals.
It is expected to raise consumer confidence in the companion animal healthcare market as the project gathers the world’s largest amounts of data, surpassing the data collected by other individual studies.
At the core of this project is providing tailored healthcare solution based on scientific data.
Based on Next Generation Sequencing technology, it offers customized diet solution after thoroughly analyzing animals' health status and suggests innovative methods to manage their health by providing tailored diets that combines the benefits of whole food, incorporating both raw and cooked diets.
The data collected do more than just diagnose the health. It sets out to build a more precise healthcare system by offering solutions to improve companion animals’ digestive health and immune system based on the results of analyzed data, such as gut microbiota.
Whole food recipes tailored to companion animals’ health, incorporating both raw and cooked diets, are a practical solution for pet owners. The recipes will play a crucial role in not only improving the health of companion animals but also strengthening the relationship between pets and their owners.
Freshhour will lay the foundation to enter global market with data and technology gained from the project, and build a sustainable healthcare system for companion animals. All of its efforts aim to support both companion animals and pet owners in having healthy and happy life.
[ⓒ 사회가치 공유 언론-소셜밸류. 무단전재-재배포 금지]
