[소셜밸류=박완규 기자] On the 12th, Inabooth announced that it will showcase a special collaboration between ‘Pettydust’, a famous character, and ‘JECO’, a signature character symbolizing Jeju Air.
Pettydust is a guardian dinosaur character known for wiping out negative sentiment. It is loved by many Millennials and Gen Z fans on social media because it resonate emotionally and features a creative design. Pettydust actively communicates with its fans through collaborations with other brands, selling merchandise and hosting pop-up stores.
The collaboration project between Pettydust and Jeju Air was first introduced last July. It became the talk of the town when Instagram webtoon featured Pettydust and JECO traveling together on Jeju Island.
Collaboration pieces between Pettydust and JECO include ▲Jibbitz Jelly Bag set, ▲Passport Wallet, and ▲Sticky Note Set. These three items will be first unveiled at Jeju Airport JDC Duty-Free Pop-Up store on the upcoming 15th. Starting on the 22nd, they will also be available at official online stores, including ‘JS#OP’, Pettydust official store, and Kakao Talk Gift shop.
A special event for pop-up store visitors are also in place. All customers with Jeju Air tickets will receive a collaboration fan badge, and those who purchase items over KRW 10,000 will get a collaboration ticket keychain.
In addition, customers who purchase collaboration goods will receive discount vouchers for flights from Incheon to Singapore or Busan to Shanghai. Those who leave a comment on the official social media may also win airline tickets and gift set through a lottery.
Inabooth official said, “Just like the collaboration between Pettydust and JECO, we will continue to create opportunities for attractive characters to connect with brands. We hope Inabooth serves as a bridge where companies experience joy of working together on intellectual property and its possibility."
Meanwhile, Inabooth is the leading character licensing platform in Korea, with over 2,000 registered characters. Companies from various industries discover and collaborate with appropriate IP characters through Inabooth.
[ⓒ 사회가치 공유 언론-소셜밸류. 무단전재-재배포 금지]
