[소셜밸류=박완규 기자] On the 15th, Barfdog of Freshhour, a brand specializing in companion animal diets, announced that it participated in the ‘Startup x Innovation Thailand Expo 2025 (hereinafter SITE 2025), the largest global startup exhibition in Asia.

National Intelligence Agency (NIA) of Thailand hosted Site 2025 at Thailand Paragon Hall from 4th to 6th, with hundreds of startups from 20 countries around the world including Asia taking part.

With ‘Barfdog’, a big-data based healthcare and diet solution for pets, Freshhour drew attention from local investors and global partners among others showcasing tech-based services leading future industries such as sustainability, AI, healthcare, and smart cities.

‘Barfdog’ has been selected as one of the top 100 startups by embodying the core values of SITE 2025. Not only does it predict disease and provide customized diets through AI analysis based on Next-Generation Sequencing (NGS) for digestive health, but it also manufactures its products in-house, integrating technology into an end-to-end service. It also delivered a pitch at the event.

At the SITE 2025, Freshhour held meetings with various buyers and partners with major Asian countries including Thailand, Singapore and Hong Kong, aiming to have strategic dialogue for global expansion and distribution partnerships.

Lim Gyeongho, the CEO of Freshhour said, “Barfdog is beyond healthcare service for companion animals. The core message for pet owners is to ‘have pets well-fed and live happily with their families’. Building on participation in the SITE 2025, we plan to accelerate expansion not only in the Asian market but also in the global companion animal healthcare market.”

Meanwhile, Freshhour actively utilized ‘2025 Digital Innovation Companies Global Growth Voucher Support Program’, co-hosted by the Ministry of Science and ICT and the National IT Industry Promotion Agency, during its participation in the event.

The Voucher Support Program provides up to 100 million KRW to support the global expansion of digital innovation companies. Leveraging the program, Freshhour successfully carried out overseas exhibitions and global partnering activities.

[ⓒ 사회가치 공유 언론-소셜밸류. 무단전재-재배포 금지]