▲Photo Credit = BARFDOG

 

[소셜밸류=박완규 기자] Freshour(CEO Gyeong Ho Lim), the company that operates BARFDOG, a pet food subscription service, was selected on the 16th for the TIPS Program (Tech Incubator Program for Startup, private investors leading technology startup support) R&D.

The TIPS program is a program that intensively fosters promising startups with ground breaking technology items and provides them with R&D(technology development funding) support.

Freshour will receive up to KRW 600 million in R&D, commercialization funding, and overseas marketing costs over the next three years. The company aims to develop AI predictive diagnostic models and dietary solution services for targeted diseases(inflammatory bowel, obesity) based on pet gut microbiome NGS.

In the age of 15 million pet owners, there's more good news for them. It is now possible to predict and diagnose chronic diseases based on AI technology and provide direct 1:1 customized dietary solutions for pet health and longevity. By managing the top 10 chronic diseases with dietary solutions, pets can expect to live longer.

Freshour's BARFDOG is Korea's first and only customized dietary solution based on AI disease diagnosis model and pet healthcare diagnosis and analysis based on about 1.5 million pet big data to provide optimized and customized premium pet food. Through big data-based customized dietary solution algorithms and feces-based intestinal microbiome NGS analysis, the company performs healthcare diagnostic analysis and recommends and manufactures pet food and nutritional products that are perfect for dogs on a 1:1 basis. Last year, the company received a high-quality data valuation from the Ministry of Science and ICT, and its cumulative diagnostic data exceeded 120,000 cases, and its subscription dietary solutions exceeded 290,000 cases.

Freshour plans to develop technologies that can diagnose and analyze more diseases and illnesses with the goal of advancing diverse and precise technologies, and will advance healthcare diagnosis and analysis through AI-based disease prediction diagnostic models to provide customized dietary solutions and prescriptions. The company will expand to overseas services and develop standardized solutions based on more data. It aims to continuously monitor the data through data visualization and commercialize it through web, app, and API.
 

Through this R&D project, the company aims to provide fast, precise, and customized pet food solutions within five minutes, which used to take an average of more than a year to diagnose chronic diseases and customize pet food. 

 

"We were selected for TIPS because of our own R&D capabilities, including securing references through NDA agreements with the largest veterinary hospitals in the U.S., and the high accuracy rate of more than 85% in previous studies," said Gyeong Ho Lim, the CEO of Freshour. "Through the TIPS program, we will accelerate our service development to lead the market as an E2E platform in the global pet care market and double or triple the life expectancy of pets."

[ⓒ 사회가치 공유 언론-소셜밸류. 무단전재-재배포 금지]